Red: Compete in existing market
Blue: Create uncontested market
Red: The industry structure conditions are given and firms are forced to compete within them
Blue: Market boundaries and industries can be reconstructed by the actions and beliefs in industry players
Red: Beat the competition
Blue: Make the competition irrelevant
Red: Make the value/cost trade off
Blue: Break the value/cost trade off
Red: Align the whole company's activities with its strategic choice of differentiation OR low cost
Blue: Align the whole company's activities in pursuit of differentiation AND low cost
For those who understand Chinese, think of the idiom that taught us
寧為小廟住持, 莫為大廟撞鐘.
Doesn't that sound familiar ?
Well, still do not quite understand what is BOS?
Here is a specific example.
Toyota broke away from the middle class brand image by introducing Lexus for up-market. It is now claimed eating into Mercedes Benz market and car enthusiasts are comparing Mercedes and Lexus
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